AMD has made a clear leap forward in terms of performance per Watt, already evident in the transition from Excavator architecture to Zen. With the subsequent evolutions of the Ryzen processors, AMD has offered not only greater performance but also a level of consumption that has remained virtually unchanged. I ask Robert Hallock what has changed internally in AMD, at the development team level, to be able to achieve such an efficiency leap forward. AMD is currently the only company that offers high-end processors and video cards on the consumer market. In the past among professional positions at AMD there has been a lot of work related to the world of video cards.
Making predictions on the market success or otherwise of Intel ARC proposals means trying to predict an unclear future, but difficult not to share Hallock's reflection. Building video cards is extremely complex and expensive work, for which AMD and NVIDIA can boast an experience that Intel does not currently boast. What technology would you most like to have available in 5 years' time - a smartphone with a folding screen that can be compact and at the same time provide a large display in order to increase productivity? AMD's answer is not obvious, but it is the AMD Radeon R9 Fury X card, which first saw the adoption of High Bandwidth Memory. Products of this type, if and when they are available, will not take the place of a traditional PC in terms of flexibility and processing power but will represent an even more complete work and entertainment tool than they are now.