Apple Fitness Plus: A subscription service will generate $ 3.6 billion in revenue by 2025

 The Apple Watch, or rather its watchOS operating system, was one of the highlights of WWDC 2022, which took place at Apple's headquarters (and, of course, online) last week; among other things, we discussed the upcoming news for Fitness Plus, a subscription service launched less than two years ago that gives users more options, features, and, most importantly, video courses to stay in shape according to their own preferences. sport and training level. Analysts at JP Morgan believe the company's future is bright.


Source: Apple

JP Morgan stated in a note to investors that the service has enough features to set it apart from its competitors, and that as a result, it will be able to continue to grow in the near future. This is despite the fact that the enormous push caused by the COVID-19 pandemic is now fading, and we are returning to normalcy, at least in part.

Analysts estimate that the virtual fitness market will nearly double in size by 2021, from $ 6 billion in 2020 to $ 11 billion. At least half of current subscribers are expected to stick to this fitness system, bringing the industry's total revenue to $ 70 billion by 2026.

Fitness Plus has an advantage over the competition because of its deep integration with the Apple ecosystem, both hardware and software. For example, during the training video, the biological data detected in real time by the Apple Watch can be displayed as an overlay, and if the user is an Apple Music subscriber, he can choose a custom playlist as the session's soundtrack.  Fitness Plus also covers a wide range of sports activities, whereas other platforms are more specialized, resulting in a larger pool of potential users.

In conclusion, analysts predict that Fitness Plus will generate $ 3.6 billion in revenue by 2025, compared to $ 300 million in 2021. That said, it is believed that the bulk of the profits will come from the Apple One all-inclusive subscription rather than single-service subscriptions.


The first Apple Watch-enabled fitness service.


  • There are 11 different types of workouts, including HIIT, Yoga, and Strength. And guided meditations.


  • Onscreen real-time metrics, such as your heart rate, will keep you motivated.


  • New workouts every week, from 5 to 45 minutes.


  • Use your watch to walk or run with audio-guided experiences.




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